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Websites that convert

How to tell if your current website is costing you leads

5 March 2026 4 min read

A practical checklist for identifying where your current site loses potential customers.

If traffic is steady but enquiries are low, your website likely has a conversion bottleneck. Typical signals include vague headlines, hidden calls to action, and slow contact flows.

Review each step as a visitor would: can someone understand your offer in 5 seconds and take action in 30 seconds?

Most lead loss comes from a few predictable friction points. Fixing those points often outperforms launching a full redesign.

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